Listening to some internet marketers lately, I get the impression that a lot of people are feeling discouraged over the results they are getting (or not getting) and wonder if they should give it all away.
Usually, the first thing new marketers come across when starting out, is all the hype about how much you can make online - IF - you buy this or that e-book or course. There are so many sales pages, email lists/newsletters and sales pitches coming in to our lives on a daily basis. It is a natural tendency to believe everyone else can do it, and do it well, but we struggle by comparison.
If you are feeling like this, I can empathize. I have felt that way lots of times. Then I realized what I was doing to myself. I was comparing myself to those marketers in the ‘Internet Marketing’ niche. It’s a huge niche, but it is also very competitive. They are the marketers that are hitting me everyday with this or that offer of the latest and greatest way to make money on-line.
The thing is, they are mostly selling me products FOR the IM niche and unless you are really into that niche yourself, they are not the products that relate to what you are doing.
They show you pictures of stats, transaction details and testimonials to try and convince you that they know what they are doing, and how you can do it too.
But, does what they are marketing help you right now with what YOU are doing?
Comparing ourselves to these marketers is counter productive to our motivation and mindset. We don’t need to do any comparisons, because they are not relevant.
2008 is the year of Web 2.0, selling REAL products to REAL customers. It isn’t going to be an instant million dollar business that we build. Just like in the off-line world, it takes time to build a following, trust and respect from prospective customers. We need to look at branding ourselves, becoming the person-to-go-to for the particular advice, information or product in OUR niche. Using all the Web 2.0 tools and applications to help us establish ourselves in the on-line market place.
It really upsets me when I hear the discouragement of others who are really working hard to make a go of it. The Internet is a worldwide marketplace. In other words, it’s unlimited. We have the tools and knowledge to make a very profitable business with our own niches. Stop looking at what the IM’ers are doing in their niche and concentrate on your own business.
Stick at it, add quality content - people WILL find you if you are honest, consistent and have a quality product. Don’t get discouraged just because you didn’t make your fortune this week. Your business and customer list will grow in time if you work at it.
Too many people give up and leave a potentially successful business in the sandbox. Stay focused on what you believe is a good niche, add to it, grow it, develop it over time. Above all, DON’T compare your efforts to those of the IM’ers who are hitting your inbox every day raving about their results.
We all need and want help and advice. We all need to learn. Things never stay the same on the internet and this year is a new learning curve for all of us.
There are plenty of FREE learning resources out there - and tools too. Spend an hour a day learning or using something new and see if you can apply it to your marketing efforts. Then spend another 2-3 hours developing your products. Stick at it and you will be successful.
I want to start sharing some information about using the great resources that are out there over the next few months, so stay tuned. There are some killer (free) tools right under our noses!
Til next time,
Stay Cool,
Sharon
If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.
There are some good programs out there that will help you to do that, BUT did you know that GOOGLE has a FREE multi variate testing tool that does an excellent job of this for you?
Why purchase expensive software when the tool you need is already available for FREE???
What does this tool do you ask? Well, it allows you to set up a main page, and rotate different sections of that page to test to see which combination is more effective.
This is what Google tells us about it:
Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. We’ll guide you through the process of setting up an experiment to test your content by following these steps.
- Pick a test page and a conversion page.
- Tag both these pages with experiment tags we provide.
- Push the tagged versions of your pages live. (Your users won’t see any changes yet.)
- Once your pages are tagged, you or your marketing team can make the rest of the changes without technical help from within the tool.
- Add different variations of content you’d like to test into the Website Optimizer tool.
- Preview the variations on your test page within the tool. (You can have your team preview them too.)
- Launch the experiment.
- When your test page is opened in a browser, the experiment tags on your page will contact Website Optimizer and request for a set of variations to display on the test page.
- When a user visits your test page, they will see one combination of your content variations. (We make sure users will see the same combination even if they visit the test page more than once.)
- If the user proceeds to your conversion page, we’ll record a conversion.
- Soon after your experiment launches, we’ll begin to provide you with reports about performance of your test content.
Use the results to make educated decisions about your test page. When we have collected enough data, the results will be available within your account.
You can test different headlines, layouts, elements of the page etc and you get extensive reports on which combinations result in the best performance.
Check it out now by going to Google and adding Website Optimizer to your account.
Why pay for something you can get for free?
Internet marketing legend FRANK KERN grills Clayton Makepeace to discover …
- How he creates e-mail sales campaigns that generate up to $80 million in online sales each year …
- Two essential components of every great e-mail sales campaign …
- The missing ingredient that makes his e-mail copy up to four times more profitable than even the top online marketing gurus’ …
- The massive business opportunity the biz-op experts are completely missing now — and how it could make you millions in 2008 and 2009 …
- And much more!
Dear Business Builder …
I’ve been hearing about and watching Frank Kern work for over a year now and so has pretty much everyone else.
The guy is astonishingly prolific … a leading light in the Product Launch Formula arena … and a darned good copywriter in his own right.
Plus, Frank is known for having the most outrageous sense of humor in the entire online marketing space.
You’ll hear at least one idea in this interview that could make you richer than Midas in the next 12 months.
So, pour yourself a cup-o-Joe, crank up your computer speakers, click the play button below, and then sit back and enjoy!
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Attribution Statement: This article was first published in The Total Package.
To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.
The Fastest, Easiest Way to Launch Your New Info Product, Send conversions Through the Roof, and Multiply Your Opt-ins. All at the Same Time!
Getting a new product ready to market is just the first step.
Then you have to actually create a sales site that will handle payments and automate the delivery of your new product. There are more pieces to a good sales system than most people realize.
- Do you need a payment processor? (or a merchant account?)
- Do you have a way to protect your downloads?
- If you don’t already have a HUGE, responsive list…
Can you recruit and pay affiliates?
What about JV Partners? - Do you have a way to collect follow up info from customers?
- Do you have a back-end product - or a One-Time Offer?
- Will your Sales Page convert? How can you test it?
It could be a little overwhelming! (gross understatement)
That’s why you need to check out this new software that just a few people have even discovered yet.
It’s called Rapid Action Profits, and it’s an all-in-one marketing system that controls lead capture, split-testing, payment processing, affiliate payment, secure downloads, one-time offers, and much more. It installs easily and you can put it on as many sites as you want!
I’m going to keep this short, because I have no doubt that you are going to want this the moment you see it… especially when you see the price!
Whether you have your own product, or a hard drive full of PLR or Resale Rights products and have been looking for a way to get them out into the marketplace making you money… the answer is as plain as the nose on your face.
RAPID ACTION PROFITS
Do us both a favor, and check this out right now!
To your success.
Did you ever wonder how people are making millions of dollars on the Internet? It is just by having their own home based business. Each day millions of people around the world seek to start a home based business. Making fast money online is not only easy but it can be very profitable too.
As we all know that traffic is the main role in our home business. Without massive amounts of visitors we don’t get enough sales to build a successful online business. So the question that always arises is “How to attract traffic to your website?”
If you truly want to be successful in the home-based business arena, you have to take charge of your business and become an expert in these areas. Depending on the knowledge and skills, help you get the job done faster and you can start off with well-written material in the form of articles to your website for example, and then develop to writing e-books. Video and audios are also easy to create online in downloadable format.
Starting a home based business whether from home or not will have its challenges. Nevertheless, be prepared to work hard, to be self motivated and eager to take on new challenges. However, you must have the determination to work through the problems, until resolution. There are many ways to make money from home based business, but this is one of the easiest method. This is one of the main reasons that inspire people to look forward to search different ways to start their own home business
Please be sure about this, because you must want to succeed as a top personal goal. Your chances of success are even better if you need to succeed! Don’t be half-hearted about your business, or it will be an uncommitted business!
If you can find a way to make yourself stand out from anyone else you can make money very easily. Good ideas are the ones that can become a reality pretty quickly and start bringing you an income almost immediately.
As you can see there are plenty of ways to find the best home based business. The key is to enjoy what you do, and of course make some money at the same time. Make sure you believe in what you do.
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