By George Best

Every webmaster is interested in getting better website ROI (return on investment). Until now, website income was dependent on visitors to the site taking some action, whether that was buying something, or clicking on some type of pay per click ad. Just because you had traffic, it didn’t mean you were going to make money. A recent development in internet advertising has changed all that and now any website (with a few exceptions related to offensive or adult content) with any amount of traffic is guaranteed to generate money.

Better website ROI is guaranteed through a new form of internet advertising being called PPP or pay per play. As with Google Adsense and other pay per click ads a webmaster might place on his or her site, with PPP ads, the webmaster receives a percentage of the amount paid by the advertiser for the advertising with the rest going to the pay per click sponsor (which would be Google in the case of Adsense). The difference is, with PPP advertising, the webmaster gets paid whenever someone visits a page that is set up with the PPP scripting – the visitor doesn’t have to do anything other than simply visit the page. Another difference is that PPP ads do not lead the visitor away from the webmaster’s site immediately as is the case when a website visitor clicks on a pay per click ad.

Better website ROI is a certainty when a webmaster starts using PPP ads and the ads do not divert visitors away from the webmaster’s site, leading to even more monetizing opportunities by simple virtue of the fact that visitors don’t click away to another site on pay per click ads. PPP ads are approximately 5 seconds long audio ads that play automatically whenever someone visits a webmaster’s page that is set up with the PPP scripting. So, all traffic to the site means money to the webmaster. Considering the automatic nature and the other advantages of PPP ads, PPP payments are quite competitive with those from pay per click ads.

For those interested in affiliate income opportunities, for a limited time there is a three-tiered affiliate program available for PPP webmasters. The program offers the webmaster 25% on whatever advertisers pay for ads on the webmaster’s own sites, plus 5% on all ad revenues for ads placed on the sites of other webmasters referred to the program, and 5% on all ads from the referred webmasters’ referrals. So, not only does PPP result in better website ROI directly on the webmaster’s own sites, but there are excellent residual income opportunities for affiliates.

PPP is a new opportunity that provides all webmasters with considerably better website ROI.

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