By Mark Hall

Businesses grow on purpose not luck or by chance. In order to maximize your profits you need to implement the principle that I will share with you. If you are already doing this think of ways that you can take it to another level. There is always room for improvement. Please let me explain.

Most businesses view their prospects as walking dollar bills. If you attract enough customers you’ll soon own the business you’ve always dreamed off. A life of filled with vacations to exotic lands, luxury cars, and 5,000 square foot estates. So every prospect is seen as the ticket to the life you’ve always dreamed off.

This approach does not work in the long run. So what you made your qouta or you grew your business. You may experience a short term gain, but you will ultimately lose in the long run. In order to preserve long term growth there must be a shift in how you interact with your customers.

There is one principle that cuts across all cultural and socioeconomic backgrounds. That is we are are all taught that it is not right to receive without giving back. We even have nasty names for people who do just that. No matter where you live on this planet this principle is at work. Let’s take a closer look.

A study was conducted at Brigham Young University. A professor randomly mailed Christmas cards to perfect strangers. He simply got their information out of the phone book from different cities. He received a flood of cards from people he had never known! The people who received the cards from a complete stranger felt obligated to give back. There is a principle here that you can use to grow your business.

To get the maximum mileage out of this principle you need to ask yourself different questions. Before you approach your prospect decide what you can give them? What would make them feel special? It doesn’t have to be expensive, just thoughtful. It’s the simple things that help create that feeling of indebtedness.

If you really want to grow your business then you must make this adjustment. For example, if you are selling an ebook. Why not contact a few prospective buyers and allow them to view a couple of chapters of the book for free. Let them know that you don’t do this for every customer. If the book is well written and informative your customers will be more likely to do business with you. Remember if your customers feel like you are giving them something special they will be more likely to give back the same behavior.

You’re so close to accomplishing all of your goals. Incorporating this principle will put you that much closer to getting there.

About the Author:

Mark Hall used his online marketing skills to get his blog ranked #1 in Google. View his vemma or Toksee site to view his case study video. Get a totally unique version of this article from our article submission service