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	<title>All Things Internet Marketing &#187; Internet Marketing</title>
	<atom:link href="http://www.colshar.com/blog/category/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.colshar.com/blog</link>
	<description>Talking about what works</description>
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	<language>en</language>
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			<item>
		<title>Niche Marketing Ideas</title>
		<link>http://www.colshar.com/blog/2009/10/niche-marketing-ideas/</link>
		<comments>http://www.colshar.com/blog/2009/10/niche-marketing-ideas/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 23:01:52 +0000</pubDate>
		<dc:creator>BWise</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[free niche ideas]]></category>
		<category><![CDATA[how to find niche ideas]]></category>
		<category><![CDATA[niche marketing ideas]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=503</guid>
		<description><![CDATA[One of the hardest things I have found in Internet Marketing as an affiliate, is to find those great niche markets that aren&#8217;t swamped with competition.
I know I am not the only one.  Nearly every affiliate I chat with has a similar problem. I don&#8217;t know how you feel, but it can be a [...]]]></description>
			<content:encoded><![CDATA[<p>One of the hardest things I have found in Internet Marketing as an affiliate, is to find those great niche markets that aren&#8217;t swamped with competition.</p>
<p>I know I am not the only one.  Nearly every affiliate I chat with has a similar problem. I don&#8217;t know how you feel, but it can be a struggle to find not only the market, but also the right product to promote.</p>
<p>I came across someone who had this problem too, until he discovered a cool<span style="text-decoration: underline;"> <strong><a target="blank" href="http://www.instacashkeywords.com/go.php?offer=shazef&#038;pid=3&#038;tid=shazef">affiliate marketing shortcut</a></strong></span>.  It surprised me at how simple it can really be.</p>
<p>He shares his story with you, his shortcut, and even has a video where he finds 3 hot markets &#8211; check it out here:<br />
<span style="text-decoration: underline;"><strong><a target="blank"href="http://www.instacashkeywords.com/go.php?offer=shazef&#038;pid=3&#038;tid=shazef">Affiliate Marketing Shortcut</a></strong></span></p>
<p>This guy is really nice, friendly and loves to talk, but I think you&#8217;ll enjoy what he has to say and get a ton of really great information to help you..</p>
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		<item>
		<title>Data Extraction From Web</title>
		<link>http://www.colshar.com/blog/2009/01/data-extraction-from-web/</link>
		<comments>http://www.colshar.com/blog/2009/01/data-extraction-from-web/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 23:51:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=279</guid>
		<description><![CDATA[I came across a piece of software today that blew me away.  It&#8217;s called WEB DATA PARSER.
This amazing piece of software allows you to Extract Data From Almost Any Table Of Any Web Page In Seconds!
How is this software useful?
My first test was to see if I could extract all that wonderful keyword information from [...]]]></description>
			<content:encoded><![CDATA[<p>I came across a piece of software today that blew me away.  It&#8217;s called <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.colshar.com/WebDataParser" target="_blank"><strong>WEB DATA PARSER</strong></a></span></span>.</p>
<p>This amazing piece of software allows you to <strong>Extract Data From Almost Any Table Of Any Web Page In Seconds!</strong></p>
<p><strong>How is this software useful?</strong></p>
<p>My first test was to see if I could extract all that wonderful keyword information from Google&#8217;s External Keyword tool for my keywords.  Once I had set up my filters and column preferences, the whole process was almost instant.</p>
<p>The software grabbed the results and saved them in a .csv file ready for my spreadsheet &#8211; it even opened the spreadsheet for me!  I then set it up to do different keyword research AUTOMATICALLY collecting the data for me.</p>
<p>What a time saver!  One of my main activities is keyword research that usually takes hours of my time.  This software has almost totally automated that for me.</p>
<p>If you are looking for a tool to speed up your keyword data extraction, get <span style="text-decoration: underline;"><span style="color: #0000ff;"><a href="http://www.colshar.com/WebDataParser" target="_blank">Web Data Parser</a></span></span> before the price goes up.</p>
<p>This product has <span style="text-decoration: underline;"><span style="color: #0000ff;"><a href="http://www.colshar.com/WebDataParser" target="_blank">JUST BEEN LAUNCHED</a></span></span> and for a measly $67.00 you can save yourself hours of time and effort.</p>
<p>You can watch the <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.colshar.com/WebDataParser" target="_blank">Web Data Parser video</a></span></span> here and see what other fantastic things this software can do for you!</p>
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		</item>
		<item>
		<title>Brighten Your Day &#8211; Validation Video</title>
		<link>http://www.colshar.com/blog/2008/11/brighten-your-day-validation-video/</link>
		<comments>http://www.colshar.com/blog/2008/11/brighten-your-day-validation-video/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 00:49:28 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Helping Others]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Validation]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=200</guid>
		<description><![CDATA[This is totally worth spending a few minutes watching!

You will enjoy it and smile all day after you watch!


]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>This is totally worth spending a few minutes watching!</strong></p>
<p style="text-align: center;"><strong><br />
You will enjoy it and smile all day after you watch!</strong></p>
<p style="text-align: center;">
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Cbk980jV7Ao&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Cbk980jV7Ao&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<item>
		<title>Mind Movies with Frank Kern</title>
		<link>http://www.colshar.com/blog/2008/09/mind-movies-with-frank-kern/</link>
		<comments>http://www.colshar.com/blog/2008/09/mind-movies-with-frank-kern/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 02:20:43 +0000</pubDate>
		<dc:creator>Sharon Fleming</dc:creator>
				<category><![CDATA[Awesome Products]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=137</guid>
		<description><![CDATA[
&#160;

To receive your link to the free movies
go the the blog -&#62;  Mind Movies
and enter your email address

]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="311" id="viddler"><param name="movie" value="http://www.viddler.com/simple_on_site/a5b93879" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><embed src="http://www.viddler.com/simple_on_site/a5b93879" width="437" height="311" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" wmode="transparent" name="viddler" ></embed></object></p>
<p>&nbsp;</p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>To receive your link to the free movies</strong></p>
<p style="text-align: center;"><strong>go the the blog -&gt;  <a title="Mind Movies" href="http://www.mindmovies.com/blog/?p=3" target="_blank">Mind Movies</a></strong></p>
<p style="text-align: center;"><strong>and enter your email address</strong></p>
<p style="text-align: center;">
<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/btn/button_2" title="Mind Movies with Frank Kern" url="http://www.colshar.com/blog/2008/09/mind-movies-with-frank-kern/"></script>]]></content:encoded>
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		<title>4 Strategies to Boost Your Website Traffic</title>
		<link>http://www.colshar.com/blog/2008/08/4-strategies-to-boost-your-website-traffic/</link>
		<comments>http://www.colshar.com/blog/2008/08/4-strategies-to-boost-your-website-traffic/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 23:43:17 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[targetted traffic]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=135</guid>
		<description><![CDATA[By D. Hatcher

The most important thing Internet marketers need is  traffic. Without traffic (targeted traffic) how would you make any sales? It  doesn&#8217;t matter how good your website is, traffic is key. You could have the best  headlines and sales copy on the planet and it wouldn&#8217;t make a bit of difference [...]]]></description>
			<content:encoded><![CDATA[<div class="uawbyline" style="font-style: italic;">By D. Hatcher</div>
<div class="uawarticle">
The most important thing Internet marketers need is  traffic. Without traffic (targeted traffic) how would you make any sales? It  doesn&#8217;t matter how good your website is, traffic is key. You could have the best  headlines and sales copy on the planet and it wouldn&#8217;t make a bit of difference  in your bottom line. That is because, without a sufficient amount of traffic you  will not do very well. This article is going to reveal four very simple things  that can be put to use immediately. These are time tested and proven methods for  getting targeted traffic to flow to your capture page.</p>
<p>Write articles.  This is an often underutilized method of traffic generation, especially by  internet marketing beginners, that does more than just bring traffic to your  website. It positions you as an expert and builds trust in your prospects&#8217;  minds. The value of this is often underestimated. People have to trust you or  value your opinion if they are going to order from you or join your &#8220;team.&#8221;  People will pass you by if they don&#8217;t first feel comfortable with you and  respect your opinions. Submitting articles is a great way to &#8220;break the  ice&#8221;.</p>
<p>Here is what to do. Write a series of articles relating to your  market niche. Distribute two articles per week to major ezines such as  ezinearticles.com or goarticles.com. At the bottom of the article you are  allowed to have a signature (or bio). You can include a small amount of  information about your website and a link to your homepage. If people like the  information you give them, they will click the link and visit your site. This is  why it&#8217;s important to provide useful, high quality information. People will only  want to visit your website if you give them something of value  first.</p>
<p>Exchange links with popular sites. This method works on two  levels. First of all, you will receive traffic through the your links posted on  other sites. Also, as more and more websites link to yours, your search engine  rankings naturally begin to rise. This can be a major source of traffic. Showing  up on the first page of results in the major search engines can bring you tens  of thousands of visitors per month.</p>
<p>Here is how to get links to your  site. Find sites that are very similar in theme to your site. Make a call or  send an e-mail to the site owner about the possibility of doing a link exchange.  Send them a link to the page that you are displaying on your website that you  have already put their link on. Now it is their turn. They will do one of two  things, either accept your offer or not. If they refuse to add a link to your  site on their website, simply remove their link from your site.</p>
<p>Use Pay  Per Click advertising. Although Pay Per Click costs money, it can be a very good  way to drive targeted traffic to your site. If you select your keywords with  care and make proper bidding choices it can be a very cost effective and useful  tool to add to your marketing plan. Google Adwords and Overture are the two top  Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising  as well, often for less cost per click than the &#8220;big guys.&#8221; To get the most out  of Pay Per Click advertising you need to be armed with at least a bit of  knowledge on the subject. I suggest buying a book or ebook on the in&#8217;s and out&#8217;s  of pay per click advertising before starting a campaign.</p>
<p>Submit videos to  video sites. Making and posting Videos to Youtube of the best ways to get  yourself &#8220;found&#8221; on the internet. Good quality videos can also be made with the  most basic equipment. For instance, you can use a small digital camera that has  a movie mode or an inexpensive webcam. You can also make videos from still  pictures. So you actually can do videos without a movie camera at all!  Processing your movie can be done using a free video editing program that is  part of your Windows operating system.</p>
<p>Here is what to do. Make a video  about your product or opportunity. Upload your video to Youtube and give it a  catchy title and description based on it&#8217;s content. There are some things you  can do with the title and description to make sure that it is seen by as many  people as possible. For instance, make sure to do some keyword research and use  those keywords or &#8220;tags&#8221; that laser target the audience that you want to reach.  I could go on about that but that is a subject for another article. For now,  learn from others that are already on Youtube. Take a look at the descriptions  and tags on highly viewed videos and &#8220;learn&#8221; from them!</p>
<p>While any one of  the traffic generating strategies mentioned above can make a difference in your  marketing efforts, I suggest using all of them. Doing this will give you more  traffic in the shortest timeframe. The more you put into the methods discussed  in this article the better they will work.</p></div>
<div class="uawresource">
<div class="uawabout" style="font-style: italic;">
About the Author:
</div>
<div class="uawlinks">You can market online very effectively and not spend any  money doing it. All the while building your <a href="http://freemoneyisgood.com/">website traffic</a> and increasing the size of  your list. Go to this site if you want to learn how to quickly <a href="http://freemoneyisgood.com/">Make Money Online</a>. And it&#8217;s free.</div>
</div>
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		<item>
		<title>Video Secrets from Jason Moffatt</title>
		<link>http://www.colshar.com/blog/2008/07/video-secrets-jason-moffatt/</link>
		<comments>http://www.colshar.com/blog/2008/07/video-secrets-jason-moffatt/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 01:36:06 +0000</pubDate>
		<dc:creator>Sharon Fleming</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[frank kern]]></category>
		<category><![CDATA[Jason Moffatt]]></category>
		<category><![CDATA[Mass Control]]></category>
		<category><![CDATA[Video Secrets]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=133</guid>
		<description><![CDATA[Mass Control &#038; Jason Moffatt

 
Beer swilling J-Mo drops some pretty powerful tips and tricks about using video to make big $$&#8217;s! 

]]></description>
			<content:encoded><![CDATA[<p><center><strong>Mass Control &#038; Jason Moffatt</strong><br />
</p>
<p><embed id="VideoPlayback" style="width:400px;height:326px" allowFullScreen="true" src="http://video.google.com/googleplayer.swf?docid=-324119254255489713&#038;hl=en&#038;fs=true" type="application/x-shockwave-flash"> </embed><br />
<strong>Beer swilling J-Mo drops some pretty powerful tips and tricks about using video to make big $$&#8217;s! </strong></p>
<p></center></p>
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		<item>
		<title>How to Get a #5 Ranking in Google in 14 Days Starting From Scratch</title>
		<link>http://www.colshar.com/blog/2008/07/how-to-get-a-5-ranking-in-google-in-14-days-starting-from-scratch/</link>
		<comments>http://www.colshar.com/blog/2008/07/how-to-get-a-5-ranking-in-google-in-14-days-starting-from-scratch/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 23:00:00 +0000</pubDate>
		<dc:creator>Sharon Fleming</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/how-to-get-a-5-ranking-in-google-in-14-days-starting-from-scratch-132.htm</guid>
		<description><![CDATA[
 Yes, it&#39;s true. I landed a brand new blog in the #5 spot in Google for a two-keyword phrase in 14 days. How&#39;d I do it? It&#39;s simple: I chose the right domain name.
Did you know that Google gives special ranking bonuses to certain kinds of domain names? It does, and a significant bonus [...]]]></description>
			<content:encoded><![CDATA[<div style="right;"><img src='http://jonathanleger.com/images/google.gif' width="138px" height="55px"/></div>
<p> Yes, it&#39;s true. I landed a brand new blog in the #5 spot in Google for a two-keyword phrase in 14 days. How&#39;d I do it? It&#39;s simple: I chose the right domain name.</p>
<p>Did you know that Google gives special ranking bonuses to certain kinds of domain names? It does, and a significant bonus at that. Choosing a domain name that exactly matches the keywords you want to rank for will give your site a great head-start in the rankings.  It&#39;s not a <i>requirement</i> for ranking well, but it does help a good bit.</p>
<p>In the case of the blog that I ranked #5, I purchased the domain name DietersBlog.net. I then posted 10 unique articles to the blog that I hired a ghostwriter to create for me. I didn&#39;t get any links, or do any promotion of the site at all (I&#39;ll be honest&#8211;I got distracted with some other work I was doing).</p>
<p>Two weeks later I checked the stats for the blog. I was happy to see that I was already getting traffic from Google, specifically for the phrase &#34;dieter&#39;s blog.&#34; I ran the query through Google and, sure enough, my blog was ranked #5. This was in spite of the fact that there are 2.4 million competing web pages in Google&#39;s index for the phrase, and despite the fact that the other pages ranking in the top 10 had a few links into them (You do know that Google favors links above all else, right?).</p>
<p>I checked again today, and it&#39;s now at #7, but I also found that the blog ranks #3 for &#34;dieters blog&#34; (without the apostrophe).  That emphasizes a side point: Google differentiates between keywords with apostrophes (possessive terms) and those just ending in s (plural terms).</p>
<p>So the next time you sit down to create a new site, be careful to do your keyword research before you purchase your domain name. Also, keep in mind that the &#34;Exact Match Bonus&#34; applies more to .com, .net and .org domain names. Avoid .info and the other less known top-level domains.</p>
<p>An exact-match domain name is only the first step, though. Once you have that domain name in place, you have to back it up with links to your site. &#34;Dieter&#39;s Blog&#34;, while certainly a phrase worth ranking for, is not highly competitive, so I was able to get the ranking just on the strength of the domain name and the site&#39;s content. However, for keywords that bring a lot of traffic, you need a lot of links.</p>
<p>My <a href="http://3waylinks.net/" class="external" target="_blank">3WayLinks.net</a> system automatically builds links to your site in the way that Google likes to see, helping you to rank in Google very quickly. The system has achieved thousands of top 10 rankings in Google for hundreds of webmasters, and can do the same for you. For rock-solid proof of its effectiveness, visit <a href="http://3waylinks.net/" class="external" target="_blank">3WayLinks.net</a> now.</p>
<p>Please leave your thoughts and questions in a comment below.</p>
<p><!--keywords: rank in google fast --></p>
<div style="#ffffcc;"><b>Like this post? <a href="http://shareapost.com/?action=category&#38;id=16&#38;wc=100&#38;order=0&#38;blog=1" class="external" target="_blank">Publish It On Your Own Blog</a></b></div>
<p><img src="http://feeds.feedburner.com/~r/JonathanLeger/~4/339160300" height="1"/>
<p><b>Source:</b> <a href="http://www.jonathanleger.com/how-to-get-a-5-ranking-in-google-in-14-days-starting-from-scratch/">rank in google fast</a></p>
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		</item>
		<item>
		<title>How Contests &amp; Giveaways Can Help Build Your Business</title>
		<link>http://www.colshar.com/blog/2008/07/how-contests-giveaways-can-help-build-your-business/</link>
		<comments>http://www.colshar.com/blog/2008/07/how-contests-giveaways-can-help-build-your-business/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 08:46:34 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[giveaways]]></category>
		<category><![CDATA[internet business]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=130</guid>
		<description><![CDATA[By Theo McLanahan
If you are looking for ways to draw traffic to your  website, you might want to consider holding a contest or giveaway. While these  can draw a lot of &#8220;freebie seekers&#8221; who are only interested in the prize, you  can generate a lot of buzz that will bring qualified leads, [...]]]></description>
			<content:encoded><![CDATA[<div class="uawbyline" style="font-style: italic;">By Theo McLanahan</div>
<div class="uawarticle">If you are looking for ways to draw traffic to your  website, you might want to consider holding a contest or giveaway. While these  can draw a lot of &#8220;freebie seekers&#8221; who are only interested in the prize, you  can generate a lot of buzz that will bring qualified leads, too.</p>
<p>Consider  the products and services offered by your website and then use your imagination  to create a fun contest that will appeal to the average customer you will be  targeting with this promotion.</p>
<p>If your website is devoted to parenting  issues, you could hold a contest where entrants describe their funniest  parenting mishap or the most embarrassing thing their children said in public,  etc.</p>
<p>Contests can also be used in conjunction with the release of a new  product. Suppose you had a website for busy women which offers tips on how to  manage time better and that you were preparing to present a new product that  discusses what to do to make it through the holidays. A possible contest that  you could hold is asking for funniest Thanksgiving food disasters or best tip  for holiday shopping time-saving.</p>
<p>Contest prizes can be arranged by  owners of other websites or can come from your very own products and services.  If you choose to go with a different website for prizes, you won&#8217;t have to spend  any money on them and the other website&#8217;s owner will probably be happy to  receive some free publicity. If you do this, be sure to mention the name of the  provider of the prizes on your website.</p>
<p>For the less creative, simply  asking for visitors to submit their personal information and holding a giveaway  choosing a random winner from the submissions is still a great idea. You can use  the same system for prizes that was outlined in the previous paragraph.</p>
<p>A  giveaway can also be used to increase your customer retention. If you have a  service- based business, such as virtual assistance or graphic design, you could  hold a monthly drawing and each time one of your customers paid for a service  that month, they receive an entry form. For example, if a client paid for three  graphics that month, they would be entered three times. Your customers may want  to win a prize so bad, that they keep buying your services each month just to  have a chance at winning.</p>
<p>To be successful, you&#8217;ll want to promote your  contest as much as possible. You&#8217;ll want to send a notice to your mailing list  as well as putting information about the contest on the main page of your  website and blog. If you offer a podcast, make sure you mention it to your  listeners.</p>
<p>A large number of other sites will allow you to advertise your  contest with them as well. Google &#8220;contest submission sites&#8221; to get a hold of  some good possibilities. Press releases can also be well utilized to stimulate  interest for your event.</p>
<p>Giveaways and contests can boost the amount of  traffic your website receives, greatly benefiting your business. As you use  them, think about the results and how you can adjust your ideas in an attempt to  match your customers&#8217; interests as well as possible.</p></div>
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<div class="uawabout" style="font-style: italic;">
About the Author:
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<div class="uawlinks">Is your <a href="http://www.netmarketingchaos.com/">internet  business</a> hitting a wall because you don&#8217;t have enough time in the day? It  might be time to start working on your business instead of in it. Visit  http://www.netmarketingchaos.com for helpful insights into running a profitable  internet business.</div>
</div>
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		<title>Are Your Internet Marketing Results Discouraging You?</title>
		<link>http://www.colshar.com/blog/2008/06/are-your-internet-marketing-results-discouraging-you/</link>
		<comments>http://www.colshar.com/blog/2008/06/are-your-internet-marketing-results-discouraging-you/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 12:08:02 +0000</pubDate>
		<dc:creator>Sharon Fleming</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=128</guid>
		<description><![CDATA[Listening to some internet marketers lately, I get the impression that a lot of people are feeling discouraged over the results they are getting (or not getting) and wonder if they should give it all away.
Usually, the first thing new marketers come across when starting out, is all the hype about how much you can [...]]]></description>
			<content:encoded><![CDATA[<p>Listening to some internet marketers lately, I get the impression that a lot of people are feeling discouraged over the results they are getting (or not getting) and wonder if they should give it all away.</p>
<p>Usually, the first thing new marketers come across when starting out, is all the hype about how much you can make online &#8211; IF &#8211;  you buy this or that e-book or course.  There are so many sales pages, email lists/newsletters and sales pitches coming in to our lives on a daily basis.   It is a natural tendency to believe everyone else can do it, and do it well, but we struggle by comparison.</p>
<p>If you are feeling like this, I can empathize.  I have felt that way lots of times.  Then I realized what I was doing to myself.  I was comparing myself to those marketers in the &#8216;Internet Marketing&#8217; niche.  It&#8217;s a huge niche, but it is also very competitive.  They are the marketers that are hitting me everyday with this or that offer of the latest and greatest way to make money on-line.</p>
<p>The thing is, they are mostly selling me products FOR the IM niche and unless you are really into that niche yourself, they are not the products that relate to what you are doing.</p>
<p>They show you pictures of stats, transaction details and testimonials to try and convince you that they know what they are doing, and how you can do it too.</p>
<p><strong>But, does what they are marketing help you right now with what YOU are doing?</strong></p>
<p>Comparing ourselves to these marketers is counter productive to our motivation and mindset.  We don&#8217;t need to do any comparisons, because they are not relevant.</p>
<p>2008 is the year of Web 2.0, selling REAL products to REAL customers.  It isn&#8217;t going to be an instant million dollar business that we build.  Just like in the off-line world, it takes time to build a following, trust and respect from prospective customers.  We need to look at branding ourselves, becoming the person-to-go-to for the particular advice, information or product in OUR niche.  Using all the Web 2.0 tools and applications to help us establish ourselves in the on-line market place.</p>
<p>It really upsets me when I hear the discouragement of others who are really working hard to make a go of it.  The Internet is a worldwide marketplace.  In other words, it&#8217;s unlimited.  We have the tools and knowledge to make a very profitable business with our own niches.  Stop looking at what the IM&#8217;ers are doing in their niche and concentrate on your own business.</p>
<p>Stick at it, add quality content &#8211; people WILL find you if you are honest, consistent and have a quality product.  Don&#8217;t get discouraged just because you didn&#8217;t make your fortune this week.  Your business and customer list will grow in time if you work at it.</p>
<p>Too many people give up and leave a potentially successful business in the sandbox.  Stay focused on what you believe is a good niche, add to it, grow it, develop it over time.   Above all, DON&#8217;T compare your efforts to those of the IM&#8217;ers who are hitting your inbox every day raving about their results.</p>
<p>We all need and want help and advice.   We all need to learn.   Things never stay the same on the internet and this year is a new learning curve for all of us.</p>
<p>There are plenty of FREE learning resources out there &#8211; and tools too.   Spend an hour a day learning or using something new and see if you can apply it to your marketing efforts.   Then spend another 2-3 hours developing your products. <strong> Stick at it and you will be successful.</strong></p>
<p>I want to start sharing some information about using the great resources that are out there over the next few months, so stay tuned.   There are some killer (free) tools right under our noses!</p>
<p>Til next time,</p>
<p>Stay Cool,</p>
<p>Sharon</p>
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		<title>Testing Your Web Page Effectiveness</title>
		<link>http://www.colshar.com/blog/2008/06/testing-your-web-page-effectiveness/</link>
		<comments>http://www.colshar.com/blog/2008/06/testing-your-web-page-effectiveness/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 22:54:12 +0000</pubDate>
		<dc:creator>Sharon Fleming</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[website optimizer]]></category>

		<guid isPermaLink="false">http://www.colshar.com/blog/?p=127</guid>
		<description><![CDATA[If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.
There are some good programs out there that will help you to do that, BUT [...]]]></description>
			<content:encoded><![CDATA[<p>If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.</p>
<p>There are some good programs out there that will help you to do that, BUT did you know that GOOGLE has a FREE multi variate testing tool that does an excellent job of this for you?</p>
<p>Why purchase expensive software when the tool you need is already available for FREE???</p>
<p>What does this tool do you ask?  Well, it allows you to set up a main page, and rotate different sections of that page to test to see which combination is more effective.</p>
<p>This is what Google tells us about it:</p>
<blockquote><p><em>Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. We&#8217;ll guide you through the process of setting up an experiment to test your content by following these steps.</em></p>
<ul>
<li><em>Pick a test page and a conversion page.</em></li>
<li><em>Tag both these pages with experiment tags we provide.</em></li>
<li><em>Push the tagged versions of your pages live. (Your users won&#8217;t see any changes yet.)</em></li>
<li><em>Once your pages are tagged, you or your marketing team can make the rest of the changes without technical help from within the tool.</em></li>
<li><em>Add different variations of content you&#8217;d like to test into the Website Optimizer tool.</em></li>
<li><em>Preview the variations on your test page within the tool. (You can have your team preview them too.)</em></li>
<li><em>Launch the experiment.</em></li>
<li><em>When your test page is opened in a browser, the experiment tags on your page will contact Website Optimizer and request for a set of variations to display on the test page.</em></li>
<li><em>When a user visits your test page, they will see one combination of your content variations. (We make sure users will see the same combination even if they visit the test page more than once.)</em></li>
<li><em>If the user proceeds to your conversion page, we&#8217;ll record a conversion.</em></li>
<li><em>Soon after your experiment launches, we&#8217;ll begin to provide you with reports about performance of your test content.</em></li>
</ul>
<li><em>Use the results to make educated decisions about your test page.</em></li>
<li><em>When we have collected enough data, the results will be available within your account.</em></li>
</blockquote>
<p>You can test different headlines, layouts, elements of the page etc and you get extensive reports on which combinations result in the best performance.</p>
<p>Check it out now by going to Google and adding Website Optimizer to your account.</p>
<p><strong>Why pay for something you can get for free?</strong></p>
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