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Yes, it's true. I landed a brand new blog in the #5 spot in Google for a two-keyword phrase in 14 days. How'd I do it? It's simple: I chose the right domain name.
Did you know that Google gives special ranking bonuses to certain kinds of domain names? It does, and a significant bonus at that. Choosing a domain name that exactly matches the keywords you want to rank for will give your site a great head-start in the rankings. It's not a requirement for ranking well, but it does help a good bit.
In the case of the blog that I ranked #5, I purchased the domain name DietersBlog.net. I then posted 10 unique articles to the blog that I hired a ghostwriter to create for me. I didn't get any links, or do any promotion of the site at all (I'll be honest–I got distracted with some other work I was doing).
Two weeks later I checked the stats for the blog. I was happy to see that I was already getting traffic from Google, specifically for the phrase "dieter's blog." I ran the query through Google and, sure enough, my blog was ranked #5. This was in spite of the fact that there are 2.4 million competing web pages in Google's index for the phrase, and despite the fact that the other pages ranking in the top 10 had a few links into them (You do know that Google favors links above all else, right?).
I checked again today, and it's now at #7, but I also found that the blog ranks #3 for "dieters blog" (without the apostrophe). That emphasizes a side point: Google differentiates between keywords with apostrophes (possessive terms) and those just ending in s (plural terms).
So the next time you sit down to create a new site, be careful to do your keyword research before you purchase your domain name. Also, keep in mind that the "Exact Match Bonus" applies more to .com, .net and .org domain names. Avoid .info and the other less known top-level domains.
An exact-match domain name is only the first step, though. Once you have that domain name in place, you have to back it up with links to your site. "Dieter's Blog", while certainly a phrase worth ranking for, is not highly competitive, so I was able to get the ranking just on the strength of the domain name and the site's content. However, for keywords that bring a lot of traffic, you need a lot of links.
My 3WayLinks.net system automatically builds links to your site in the way that Google likes to see, helping you to rank in Google very quickly. The system has achieved thousands of top 10 rankings in Google for hundreds of webmasters, and can do the same for you. For rock-solid proof of its effectiveness, visit 3WayLinks.net now.
Please leave your thoughts and questions in a comment below.
Source: rank in google fast
Consider the products and services offered by your website and then use your imagination to create a fun contest that will appeal to the average customer you will be targeting with this promotion.
If your website is devoted to parenting issues, you could hold a contest where entrants describe their funniest parenting mishap or the most embarrassing thing their children said in public, etc.
Contests can also be used in conjunction with the release of a new product. Suppose you had a website for busy women which offers tips on how to manage time better and that you were preparing to present a new product that discusses what to do to make it through the holidays. A possible contest that you could hold is asking for funniest Thanksgiving food disasters or best tip for holiday shopping time-saving.
Contest prizes can be arranged by owners of other websites or can come from your very own products and services. If you choose to go with a different website for prizes, you won’t have to spend any money on them and the other website’s owner will probably be happy to receive some free publicity. If you do this, be sure to mention the name of the provider of the prizes on your website.
For the less creative, simply asking for visitors to submit their personal information and holding a giveaway choosing a random winner from the submissions is still a great idea. You can use the same system for prizes that was outlined in the previous paragraph.
A giveaway can also be used to increase your customer retention. If you have a service- based business, such as virtual assistance or graphic design, you could hold a monthly drawing and each time one of your customers paid for a service that month, they receive an entry form. For example, if a client paid for three graphics that month, they would be entered three times. Your customers may want to win a prize so bad, that they keep buying your services each month just to have a chance at winning.
To be successful, you’ll want to promote your contest as much as possible. You’ll want to send a notice to your mailing list as well as putting information about the contest on the main page of your website and blog. If you offer a podcast, make sure you mention it to your listeners.
A large number of other sites will allow you to advertise your contest with them as well. Google “contest submission sites” to get a hold of some good possibilities. Press releases can also be well utilized to stimulate interest for your event.
Giveaways and contests can boost the amount of traffic your website receives, greatly benefiting your business. As you use them, think about the results and how you can adjust your ideas in an attempt to match your customers’ interests as well as possible.
Listening to some internet marketers lately, I get the impression that a lot of people are feeling discouraged over the results they are getting (or not getting) and wonder if they should give it all away.
Usually, the first thing new marketers come across when starting out, is all the hype about how much you can make online – IF – you buy this or that e-book or course. There are so many sales pages, email lists/newsletters and sales pitches coming in to our lives on a daily basis. It is a natural tendency to believe everyone else can do it, and do it well, but we struggle by comparison.
If you are feeling like this, I can empathize. I have felt that way lots of times. Then I realized what I was doing to myself. I was comparing myself to those marketers in the ‘Internet Marketing’ niche. It’s a huge niche, but it is also very competitive. They are the marketers that are hitting me everyday with this or that offer of the latest and greatest way to make money on-line.
The thing is, they are mostly selling me products FOR the IM niche and unless you are really into that niche yourself, they are not the products that relate to what you are doing.
They show you pictures of stats, transaction details and testimonials to try and convince you that they know what they are doing, and how you can do it too.
But, does what they are marketing help you right now with what YOU are doing?
Comparing ourselves to these marketers is counter productive to our motivation and mindset. We don’t need to do any comparisons, because they are not relevant.
2008 is the year of Web 2.0, selling REAL products to REAL customers. It isn’t going to be an instant million dollar business that we build. Just like in the off-line world, it takes time to build a following, trust and respect from prospective customers. We need to look at branding ourselves, becoming the person-to-go-to for the particular advice, information or product in OUR niche. Using all the Web 2.0 tools and applications to help us establish ourselves in the on-line market place.
It really upsets me when I hear the discouragement of others who are really working hard to make a go of it. The Internet is a worldwide marketplace. In other words, it’s unlimited. We have the tools and knowledge to make a very profitable business with our own niches. Stop looking at what the IM’ers are doing in their niche and concentrate on your own business.
Stick at it, add quality content – people WILL find you if you are honest, consistent and have a quality product. Don’t get discouraged just because you didn’t make your fortune this week. Your business and customer list will grow in time if you work at it.
Too many people give up and leave a potentially successful business in the sandbox. Stay focused on what you believe is a good niche, add to it, grow it, develop it over time. Above all, DON’T compare your efforts to those of the IM’ers who are hitting your inbox every day raving about their results.
We all need and want help and advice. We all need to learn. Things never stay the same on the internet and this year is a new learning curve for all of us.
There are plenty of FREE learning resources out there – and tools too. Spend an hour a day learning or using something new and see if you can apply it to your marketing efforts. Then spend another 2-3 hours developing your products. Stick at it and you will be successful.
I want to start sharing some information about using the great resources that are out there over the next few months, so stay tuned. There are some killer (free) tools right under our noses!
Til next time,
Stay Cool,
Sharon
If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.
There are some good programs out there that will help you to do that, BUT did you know that GOOGLE has a FREE multi variate testing tool that does an excellent job of this for you?
Why purchase expensive software when the tool you need is already available for FREE???
What does this tool do you ask? Well, it allows you to set up a main page, and rotate different sections of that page to test to see which combination is more effective.
This is what Google tells us about it:
Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. We’ll guide you through the process of setting up an experiment to test your content by following these steps.
- Pick a test page and a conversion page.
- Tag both these pages with experiment tags we provide.
- Push the tagged versions of your pages live. (Your users won’t see any changes yet.)
- Once your pages are tagged, you or your marketing team can make the rest of the changes without technical help from within the tool.
- Add different variations of content you’d like to test into the Website Optimizer tool.
- Preview the variations on your test page within the tool. (You can have your team preview them too.)
- Launch the experiment.
- When your test page is opened in a browser, the experiment tags on your page will contact Website Optimizer and request for a set of variations to display on the test page.
- When a user visits your test page, they will see one combination of your content variations. (We make sure users will see the same combination even if they visit the test page more than once.)
- If the user proceeds to your conversion page, we’ll record a conversion.
- Soon after your experiment launches, we’ll begin to provide you with reports about performance of your test content.
Use the results to make educated decisions about your test page. When we have collected enough data, the results will be available within your account.
You can test different headlines, layouts, elements of the page etc and you get extensive reports on which combinations result in the best performance.
Check it out now by going to Google and adding Website Optimizer to your account.
Why pay for something you can get for free?
Dear Business Builder …
I’ve been hearing about and watching Frank Kern work for over a year now and so has pretty much everyone else.
The guy is astonishingly prolific … a leading light in the Product Launch Formula arena … and a darned good copywriter in his own right.
Plus, Frank is known for having the most outrageous sense of humor in the entire online marketing space.
You’ll hear at least one idea in this interview that could make you richer than Midas in the next 12 months.
So, pour yourself a cup-o-Joe, crank up your computer speakers, click the play button below, and then sit back and enjoy!
[audio:Kern_and_Makepeace_6-13-08.mp3]
Attribution Statement: This article was first published in The Total Package.
To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.
Have you heard about this fantastic place yet?
“You Learn How Professional Internet Marketers Really Use Easily Implemented Strategies To Earn At Least $1,000 A Day …
This “insiders club” gives you access to information, software and support that finally gives you a real shot at success online …
All your discouragement ends today.”
This forum is the ‘real deal’ – I found this place about 6 months ago, and I can honestly say it is the ONLY Internet Marketing membership I belong to anymore.
If you are looking for a group of people who share their tips and techniques, are helpful and supportive and are just plain FUN to be around, then this is the forum for you.
Dennis Becker gives content to members that is up to date, informative, creative and Huge Value. Members discuss all sorts of ways to make money online, how to get started and grow your business.
The value inside this place is WAY over what you pay. I can personally vouch for the friendly community and networking opportunities.
Surround yourself with people who are working towards the same goals and who are willing to share all of their knowledge and support with each other.
Check out the testimonials – they are real, I talk to these people myself!
Read what Dennis has to say and JOIN! It will be the most valuable investment you make this year in your Internet Marketing journey.
Cheers,
Sharon