By Lucas Heijn

Most people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they’ve seen applied in other squeeze pages - but normally don’t put them together in the same fashion that the owner of the productive and converting squeeze page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer - never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for example, it is all important to use a mix of persuasive sales points with compelling psychological triggers. Most people who create a sales page miss either one or both of those components.

For example, they may center so much on building hype that they don’t really explain what solution they are offering - and for whom they are providing it. If I don’t have a particular problem that your product solves, why would I purchase it? I wouldn’t.

Now, if they neglect to sprinkle in psychological triggers, such as “scientifically tested,” “guaranteed,” and “shocking,” no one will feel compelled to keep on reading, as the benefits will have a low or mediocre perceived value.

In addition to these two problems, some sales pages lack cohesiveness and focus. The copy looks unprofessional and it doesn’t slowly grind forwards, breaking down the web site’s visitor’s resistance to the sale - and persuading him or her to buy more and more at each sales trigger point.

In addition, if there aren’t numerous calls to action - another form of psychological trigger - then a possible visitor may never feel compelled adequately to pull out his or her credit card on the spot and make the purchase.

When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.

About the Author:

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for small business. They supply a package that has been expressly designed with internet marketers in mind. They have a variety of hosting packages available to choose from www.my-web-host.com