By Steve Beck

Despite what you may believe, the most profitable websites are not the complex ones with hundreds of pages. The most effective (and therefore most profitable) sites have only one web page, which sells only one product.

Why is that, you ask?

Quite simply, it is a matter of focus.

On a single-page website, you decide whether to buy or not to buy. That’s all. There are no buttons or links or other products to divert you from your goal. Sometimes, a box appears to offer special deals or promotions in exchange for an e-mail address, but otherwise the decision remains simple. Buy? Or not?

With no distractions, each word of your sales copy is emphasized. You must write compelling sales copy that drives the customer to buy. Understand what their problems are, and then give them the solution. Your solution.

Can you turn a reader into a buyer?

There are many elements to a sales-inspiring letter. Using a sales letter template will help ensure you don’t miss any essential parts, which could cost you money and sales. Use a headline to grab their attention. Find a hook, a clever way of presenting the material that convinces them to keep reading. Show them all the benefits of your great product and tell them exactly how it will help them live a better life. This is a great place to display testimonials from other satisfied clients, your guarantee of satisfaction, and anything else you want them to know about this one product.

By using a template, you ensure that you don’t miss anything vital. Your sales letter speaks for you, so don’t leave it to chance. You don’t have to be a professional writer to get professional results using a template.

So if you don’t have that experience, do the next best thing… follow sales letters written by someone who does! Use the expert’s sales letter as best examples and create your own template with all the important points.

I can make web pages from scratch, but I would never dream of writing a sales letter without my templates. To be successful, you want to cover all the bases, leaving nothing to chance. Templates keep you on track so you don’t miss any steps along the way. They help me to write profitable sales letters, the key to my success. Put the power to work for you, too.

About the Author:

Stephen Beck shows 7 simple strategies to starting a home business. For a free CD discussing those strategies, go to Work at Home right now.