Published Mar 11, 2008 in Article Writing
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By Stephen Beck

Ok, so you want to write a best-selling e-book in 1 month. First, you need to decide - are you an expert or a reporter?

Acting as a reporter can help you tackle your e-book project. Reporters are not experts, but they are expert at finding information. As a reporter, you must first find experts who can help you write an e-book on, for example, Top Ten Money-Saving Wedding Tips.

Next you’re going to interview some experts. We’re going to add some bulk to this book, some expertise to this book. Do you think the local florist has some ideas on saving money on flower arrangements for a wedding? Do you think she would mind being interviewed for an e-book about saving money on weddings? Well, of course not, especially when you put her contact info in the e-book.

Don’t just interview your florist. Look for other contacts, other vendors who could help you. Wedding planners know how to get the right look for less; pastors can offer tips to couples who want to write their own vows. Collect information, and offer something meaty for your clients to read!

I prefer to record interviews so I have a record of what was said. Use decent equipment that makes CD-quality sound. You can always convert the recordings to different file formats once they are in your computer.

If you want to interview someone, you can just get one of those Y jacks at Wal-Mart and two lapel mikes. Set that up in the corner between you and you have really good quality sound. I’ve done this a million times. I interview people a lot. You can even do this over the phone as you want to.

I can hear you now - “Why do I need to record interviews?”

Those recordings can give you valuable information for your e-book. Transcribe the interview, or hire someone to transcribe it for you. These recordings can also be used as a bonus to encourage sales of your e-book.

Using recordings, you can write your e-book in 1 month. These recorded interviews will practically write the book for you!

 

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By Steve Beck

Information products are one of the hottest selling items on the Internet. And for good reason. Where else can you get timely, relevant information that is exactly what you want…even at 2 am in the morning?

The problem with information in books at the bookstore is that many times it is not specific enough. I don’t want to know everything there is to know about audio engineering, I just want to know how to record a talk, edit it and burn it to a CD to sell on my web site. Try finding that at your local Barnes and Noble! But it is relatively easy to find an ebook about that topic on the Internet. Even better, a video!

Information on the internet is more current than print information. Once a book is written, it takes about one year to edit a book, send it to the publisher, print it, and get it onto store shelves. In that time, a lot of information may become outdated. By contrast, e-books are up-to-date, containing cutting-edge information. E-books are easy to update electronically, so it’s easy to keep them current.

Information products help to boost my internet sales, and they can help you, too. Information products include e-books, videos, and special reports. But they also include things like tele-seminars. Membership sites and subscriptions to paid newsletters are great ways to make the most of information technology.

Are you ready to create your own information product? Great! Let’s get started.

Ask your prospective customers what they want.

This is the most important step in the process. Without a clear idea of what your customers want, you will miss valuable opportunities to meet their needs. Don’t make any assumptions. You are an expert; you’re customer is not. Therefore, they will have different needs, different questions, than you will have.

You will be looking for ways to capture the names and email addresses of clients. Why not add a field that lets them ask you questions? Trust me, after you collect 100 email subscribers, you will know exactly what they need! That information will help you provide a great product, and will also help you write a killer sales letter aimed right at your target audience.

Join us for Part II, where I give you five hot tips to generate incredibly profitable information products.

 

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By Jimmy Torres

You’re probably sick and tired of hearing the phrases, “Join the best home based business on the internet” or “Pass up your first three sales and this is how you will become rich!”

Yep, we’ve heard that and more. The thing that many opportunities don’t mention is that (a) they usually cost a lot to get into, (b) once you’re in, depending on who you signed under, you might be going it alone with no support, (c) you need to research what niche would best like the particular products you offer as in most cases they’re not applicable to everyone, and (d) you need to spend money to advertise, which in itself is a whole other subject that must be learned and understood — plus there are other tools, such as autoresponders and the like that need to be paid for as well. A lot of people just don’t have the resources and quit before they see any success.

That being said, I’d like to review a program that covers all the topics I’ve mentioned and makes it extremely easy for anyone to start on the way to a better new year today. This is a brand new business just released in late 2007 and is rapidly gaining popularity with people of all ages, and lifestyles.

The reason is because you as an affiliate, have the choice to just purchase the products, or you can also sell them as a stream of income. Upon joining, you have access to over $100,000 worth of videos, ebooks and software to assist you in developing income strategies online as well as cover other niches. These products alone will be an asset to those looking to make money online.

On the other hand, you get thousands of dollars worth of vouchers for shopping, vacations, and more. This can help you appeal to those who may not be seeking for a business opportunity, but who are looking for more affordable ways of enjoying life.

So now you are probably asking yourself, “Where can I get more details and what is the site address?” Just ask and you will get it! The business is called Smart3Up, http://mysmart3up.com. If you remember, I mentioned of passing up three sales, in the beginning of the article. Smart3Up has a three up payout structure, but with a twist. Smart3Up requires that you pass up only your 4th, 7th. and 10th sale. That way, you as a member, can make your money back right away and be in profit as well before passing up anything.

Smart3up also has a company guarantee that you will make a sale from their recommended paid resources. Each member’s site has a flash presentation and live web actors to greet your prospects, so that they feel that they are being “explained to” rather than “sold to” and it again positions you as an expert and gives your website a more human feel to it. As a website owner you have perhaps 10 seconds to capture your prospects’ attention. These features will ensure that you do! There is a multi language sales pages so that you can truly appeal to people around the globe and even an optional call center to help close your sales.

I should tell you here that this is where most companies stop. However, Smart3Up recognizes the fact that we’re not all born marketers. To that end, your membership also comes with unlimited autoresponders, capture pages and premade ads, so that as you learn, you’re already set up to market. I hope that this article has shown the potential that Smart3Up has. Remember, this is only the beginning and this company has more things for the future

 

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