If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.
There are some good programs out there that will help you to do that, BUT did you know that GOOGLE has a FREE multi variate testing tool that does an excellent job of this for you?
Why purchase expensive software when the tool you need is already available for FREE???
What does this tool do you ask? Well, it allows you to set up a main page, and rotate different sections of that page to test to see which combination is more effective.
This is what Google tells us about it:
Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. We’ll guide you through the process of setting up an experiment to test your content by following these steps.
- Pick a test page and a conversion page.
- Tag both these pages with experiment tags we provide.
- Push the tagged versions of your pages live. (Your users won’t see any changes yet.)
- Once your pages are tagged, you or your marketing team can make the rest of the changes without technical help from within the tool.
- Add different variations of content you’d like to test into the Website Optimizer tool.
- Preview the variations on your test page within the tool. (You can have your team preview them too.)
- Launch the experiment.
- When your test page is opened in a browser, the experiment tags on your page will contact Website Optimizer and request for a set of variations to display on the test page.
- When a user visits your test page, they will see one combination of your content variations. (We make sure users will see the same combination even if they visit the test page more than once.)
- If the user proceeds to your conversion page, we’ll record a conversion.
- Soon after your experiment launches, we’ll begin to provide you with reports about performance of your test content.
Use the results to make educated decisions about your test page. When we have collected enough data, the results will be available within your account.
You can test different headlines, layouts, elements of the page etc and you get extensive reports on which combinations result in the best performance.
Check it out now by going to Google and adding Website Optimizer to your account.
Why pay for something you can get for free?
Google pay-per-click advertising is so popular because of the benefits of AdWords tools. More and more people are using this Internet marketing method, and earning huge amounts of profit too. From e-commerce website owners to fresh affiliate marketers, Google AdWords has been able to boost the sales of almost everybody who uses them.
Large business enterprises use Google AdWords, and so do the small consultants and service providers. And the AdWords tools work for all businesses, regardless of nature, scope or scale. These tools help bring you customers and they also help analyze your customers and their needs. So they work in a two-fold way.
Bringing Customers:
Since this is predominantly an advertising service, it helps direct targeted traffic towards your website. As a matter of fact, AdWords tools are still the most popular choice of e-advertising among Internet marketers! The pay-per-click model, if used wisely, can prove to be very cost-effective, as it shows your Ad to only those people who are actually looking for your products. This greatly refines the quality of your visitors, bringing in more of potential customers as against just casual browsers.
Analyzing The Customer Needs:
There was a time when you needed to hire a special focus group to determine what exactly your customers were looking for! But AdWords tools do away with the cost of that special focus group. With these tools, you can not only bring more customers to your website, but, you can also easily see what exactly is bringing them to you. These tools automatically give you a detailed report as to which keyword in your list is getting the maximum CTR. You can also use these reports to find out which keywords or set of keywords are leading to the maximum sales orders. This will help you determine your niche market. Not only that, but AdWords tools also give you other keyword suggestions related to your products, that people search for, so that you may incorporate those too in your campaign.
Testing And Surveys:
With AdWords tools, you can easily play around with your Ad design – the heading, the text, any images – to find out which “word” works better, or which “phrase” touches a deeper chord with people. You can use your creativity to its full potential, and let Google AdWords take care of all the nitty-gritty for you! You can even use these tools as “pre-launch surveys” for any new products or services you may have in the pipeline. The response to Ads related to such products will give you a fair idea of the kind of market you can expect for them.
After all is said and done, the bottom-line remains that the uses for Google AdWords are just too many! If used effectively, these AdWords tools can do all that you might require a focus group to do for you, and much more than that!
About the Author:
Trevor Granderson is a Entrepreneur that has been earning a living online since 2005. Trevor has used the Duvet Dollars system to earn money online. He also owns a membership site that provides online marketers how to info from various internet millionaires.
If you are a regular advertiser who uses Google Adwords, you probably already are familiar with Google’s Quality Score. Each and every keyword within your adwords account is assigned a quality score by Google. This score is calculated by Google to represent how relevant your keyword is to your advertisement and destination.
Quality score influences a number of very important factors within your adwords account. It affects your ad’s display position on the Google network and determines your minimum required bid in order for your pay per click ad to run. There are no factors more important to the pay per click advertiser than ad position and ad pricing, so understanding Google’s quality score is a worthwhile effort.
The quality score is Google’s attempt to keep advertisements tightly related to what their users/customers are looking for. The thinking goes that Google’s customers will enjoy their search experience more with the advertisements closely related to their interest area along with the search results. Although it may be difficult to implement a perfect computer-driven ranking system, this way of thinking seems correct.
The published components of Google’s quality score are the following:
1. How closely a keyword is related to the ads in its ad group. This element should cause advertisers to implement their ads and keywords in closely related units, rather than tossing all keywords together in one group. Doing the later will likely lead to high minimum click prices and lower ad spots.
2. The historical performance of the keyword on Google.com. This factor means that if you don’t have your act together today, you will likely end up paying a higher premium for your ads tomorrow and into the future. Google has decided to reward advertisers whose ads have a higher CTR(clickthrough rate), so attention-grabbing ad copy and relevancy is a must.
3. The historical performance of your entire adwords account. Yes, you read that correctly. Google factors in the CTR from your entire account history when determining your minimum bids and ad positions. This, more than any other factor, dictates that you pay special attention to your account’s quality. Get good or pay more, it’s pretty simple.
4. How closely your landing page relates to your effort. When a potential customer clicks on one of your ads, it makes sense that the page they are sent to should closely relate to what they are searching for. This benefits everyone involved as the user can more quickly find what they want, Google looks good for helping them find it, and you are rewarded by having a much improved chance winning that customer’s business. This element of the quality score is more subjective, but makes sense from the big picture perspective. Google rewards your good service to their customers.
In the end, paying strict attention to, and optimizing for, Google’s quality score for each keyword in your account will result in lower minimum bids and higher ad positions. Both of these factors affect your return on investment for your advertising dollars and are therefore worth understanding intimately.
About the Author:
With more than four years of pay per click advertising experience, Brian Basch will guide your advertising in order to improve your return on investment. Leverage his ppc management knowledge and differentiate your enterprise. Just visit: http://www.propayperclickmanagement.com/ Grab a totally unique version of this article from the Uber Article Directory
By Anson Hall
Affiliate websites can be divided into two main categories. There are websites that have only one to two pages and on these pages there are only links to the affiliate products. You can easily find thousands of such sites from Google or Yahoo. However, you should not aim at creating this kind of websites since there is no real content in them.
On the other hand, there is another kind of affiliate site. In these sites, there are actual contents! And the links are usually embedded into the contents. Undoubtedly you will need to do this if you would like to earn some money from your websites and you will not able to make money without putting the links into the website.
In fact, websites with real and useful content are superior to those without any content. Here the notion of content means articles which relate to the niche of the website.
At this point you may be a bit confused since you do not know the difference between websites with and without real content. I can tell you that there is a huge difference. Customers tend to trust affiliate websites with informative articles. This is because they may have a lot of doubts when they see the affiliate products. However, if you have informative articles on your websites and give the customer tips on issues related to the products, you can make the customers trust you and thus it will be easier for you to sell the products to the customers.
Although it is important to have informative articles in your website, you cannot create them without any knowledge. As a consequence you will need to study the products and issues related to the products. You will need to make the articles appear like advice given by experts. If you can do this, the visitors to your websites will certainly trust you and you can sell the products to them without any difficulty. And this is why you need to do extensive research before you start your affiliate sites. Research is a must in order to make money with your sites.
If you do not want to write the article yourself, you will still have other options. You can hire a company to do the job for you. You can easily find companies which will write the articles for you. You can search for the keyword ‘article writing service’ in Google and you can easily find these companies. The charges will vary from one company to another. However, you should bear in mind that there is always a trade-off between quality and price. And you should not allow rubbish articles in your websites.
About the Author:
Anson Hall is an affiliate marketing coach. He has a website concerning Opt-in Email Marketing Safelist. You may also check his Tools for Website Analysis.
You can get a unique content version of this article.
Have you just joined the ranks of Internet Marketers? Are you finding it difficult to absorb all the information available on-line and in books, blogs and forums? Take heart, you are not alone.
Most new Internet Marketers find it VERY DIFFICULT to digest and apply all the advice and tactics that they are bombarded with when starting out. This can be so overwhelming, that many IMers never even get started. The temptation is to keep looking for more information to try and clarify what they have already found.
This can result in a huge proportion of ‘wannabes’ becoming quitters.
If you find yourself in this predicament, we are putting together some SIMPLE & STRAIGHTFORWARD free videos to help you with the basics.
One of the most desirable outcomes an IMer wants is for his/her website to be listed in the major search engines for their main search term, and preferably on the first page of search results for that term. This can result in a lot of free traffic to the site – which is what everybody wants and competes for.
Google’s algorithms for including a web site in their listings is forever changing to reflect their mission to present the user with relevant information. As web masters, IM’ers are using both white hat and black hat methods to boost their listings and page rank. Page rank is Google’s assessment of your sites relevance to the search term used to find your site and how useful it is to the user.
Black hat methods are fast becoming highly detrimental to use as Google’s algorithms improve they will remove listings using these methods. So Stay Away From Black Hat Methods supposedly able to increase your traffic and page rank quickly. Your site will be penalized!
As an new web master, your goal is to make your site as search engine friendly and as relevant to your search keywords as possible. Regardless of your product or service, if you want to achieve a high ranking and appear in the first 1-20 listings for search terms, there are some very important steps that must be implemented before you submit your site to Google or any other search engine. You also need to practice patience. Part of the search engine algorithms will be the age of your site. The newer it is, the less likely it is your site will rise to a very high position. Don’t be disheartened by this. Once your site is in the indices of the search engines, you can continue to improve on content and relevence which brings your rankings up gradually every time they re-visit and re-index.
Due to the sheer number of new web sites being created on a daily basis by internet marketers and others, it will take time to get your site listed, ranked and into the search results. Remember your are competing for the best results, it doesn’t happen by itself. It takes know-how and work. Selling on line is a business, not a get rich quick scheme, and if you are to succeed, you must take it seriously and treat it like a long term business.
There are 16 Videos in this series. Here is the first one – we will add one per day for the next 2 weeks so stayed tuned.
View 1st Video:
An Introduction to “On Page” Search Engine Optimization
View 2nd Video:
How And Why To Move Your JavaScript To An External File
View 3rd Video:
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