It is said by some people that article marketing doesn’t work any longer. This could be true if the articles you write aren’t worth reading but you expect them to be read anyway. Article marketing can be a very powerful strategy for promoting your site if you do it the right way. There are three mistakes in article marketing that a very common and they are discussed below.

1. Confusing the reason for writing articles with the reason for promoting your business with articles.

While a number of reasons exist for the promotion of your business using articles, there is just one reason to write those articles.

First lets talk about reasons for promoting your business with articles. Articles drive traffic to your website. They also position you as an expert in whatever field you are writing about. Now those are great and all but it should not be your focus for writing an article. Then why write articles?

Giving value to your readers is why you should be writing articles. Any other motives will stand out like a sore thumb. False motives will turn people away. If you write in this manner, it is best not to bother.

You need to provide value to your readers before they are going to trust you. Then in the resource box you let them know you have additional information on your website.

2. Using less than an article’s full potential.

Alright you wrote an article so what do you do next. Next you should make sure you have an attractive resource box. If you writing great articles but no one is visiting your website that’s not going to do much for you. Give your readers a reason to visit your site.

Using your keywords as hyperlinks in your resource box is a good technique that will increase your articles effectiveness. This will not only have the effect of getting visitors to your site from direct clicks on the links but will help the rank of your site in the search engines indirectly.

Then you submit your article to article to article directories. And then you’re done, right? WRONG.

This is where most people get it wrong. Then you must submit your article to individual web publishers. Most of the people visiting article directories are just people submitting their own articles. Individual web publishers will post your article on their websites or submit it to their lists were actual people will read your article.

3. Writing useless articles that help no one.

Your articles have to be of help to people or two things can happen. Your business can be negatively impacted by either of them.

First, no one will trust you after reading your article. If they even do finish reading it. Chances are they won’t. The likelihood is that they will click away first.

The second problem is that you will have trouble finding anyone willing to post your article on their website. Their reputations are important to them so they will not risk it by posting your article. They know putting a bad article on their site will lose them the trust of their visitors. They won’t give you many links for your article and that would be a waste of your time

Article marketing is far from being dead. It may take a little more time to do it correctly but you will benefit tremendously.

About the Author:

About the author: Aaron Anderson manages his own successful online business. He offers tips on how to do it. Make sure you check this out if you are running an online business. You are welcome to reprint this article – but get your own unique content version here.