Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business? Search engine marketing relies on the basic principles of search engine optimization. Search engine optimization makes it possible for a search engine’s spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.

Search engine marketing uses search engine optimized content to make your website easier for the spiders to find and for people who are searching the web to find. A search engine uses thousands of little bots called spiders to index the millions of web pages that are on the Internet. These spiders start at the most well known websites and work backwards following links and searching for common words and phrases. Every page that the spiders come across with those particular words on them is indexed and saved. Those pages are the ones that show up in the search engine results page when someone uses Google or another search engine to look for websites on a particular topic. The place where each site shows up in the search engine results page ranking is based on the content of the site, how many times particular words and phrases appear on the site and the relevance of the site to those search times. That is why search engine marketing depends so heavily on search engine optimization.

If you want your website to show up higher on the search engine results page then you use to use search engine marketing and search engine optimization techniques in order to get the spiders to notice your site and put your site higher on the search engine results page. People who are using a search engine to look for websites will rarely click to the second search engine results page. It’s crucial that your site be on the first page of the search engine results page or people will probably not find your site. Using search engine marketing and search engine optimization is the best way to do that.

The number one rule to remember when you are planning out search engine marketing strategies or trying to figure out how use search engine optimization effectively on your website is that your website should have 100% original content. The spiders will place your site higher on the search engine results page if the content that is on your site is original. When websites duplicate copy the spiders pick up on the repeated phrases and language and will sometimes not index a site at all if the spider determines that the content is too similar to the content on another site.

Search engine optimization and search engine marketing is more than just taking one word or phrase and repeating it a certain number of times. The content on the site has to be fresh and engaging and also contain the keywords or key phrases that will bring traffic to the website.

Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing and related info on Search Engine Optimization.

Most new Internet Marketers find it VERY DIFFICULT to digest and apply all the advice and tactics that they are bombarded with when starting out. This can be so overwhelming, that many IMers never even get started. The temptation is to keep looking for more information to try and clarify what they have already found.

This can result in a huge proportion of ‘wannabes’ becoming quitters.

If you find yourself in this predicament, we are putting together some SIMPLE & STRAIGHTFORWARD free videos to help you with the basics.

One of the most desirable outcomes an IMer wants is for his/her website to be listed in the major search engines for their main search term, and preferably on the first page of search results for that term. This can result in a lot of free traffic to the site – which is what everybody wants and competes for.

Google’s algorithms for including a web site in their listings is forever changing to reflect their mission to present the user with relevant information. As web masters, IM’ers are using both white hat and black hat methods to boost their listings and page rank. Page rank is Google’s assessment of your sites relevance to the search term used to find your site and how useful it is to the user.

Black hat methods are fast becoming highly detrimental to use as Google’s algorithms improve they will remove listings using these methods. So Stay Away From Black Hat Methods supposedly able to increase your traffic and page rank quickly. Your site will be penalized!

As an new web master, your goal is to make your site as search engine friendly and as relevant to your search keywords as possible. Regardless of your product or service, if you want to achieve a high ranking and appear in the first 1-20 listings for search terms, there are some very important steps that must be implemented before you submit your site to Google or any other search engine. You also need to practice patience. Part of the search engine algorithms will be the age of your site. The newer it is, the less likely it is your site will rise to a very high position. Don’t be disheartened by this. Once your site is in the indices of the search engines, you can continue to improve on content and relevence which brings your rankings up gradually every time they re-visit and re-index.

Due to the sheer number of new web sites being created on a daily basis by internet marketers and others, it will take time to get your site listed, ranked and into the search results. Remember your are competing for the best results, it doesn’t happen by itself. It takes know-how and work. Selling on line is a business, not a get rich quick scheme, and if you are to succeed, you must take it seriously and treat it like a long term business.

There are 16 Videos in this series. Here is the first one – we will add one per day for the next 2 weeks so stayed tuned.

View 1st Video:

An Introduction to “On Page” Search Engine Optimization

View 2nd Video:

How And Why To Move Your JavaScript To An External File

View 3rd Video:

How Your File Size Can Effect Your Search Engine Efforts