By Lucas Heijn

Most people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they’ve seen applied in other squeeze pages - but normally don’t put them together in the same fashion that the owner of the productive and converting squeeze page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer - never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for example, it is all important to use a mix of persuasive sales points with compelling psychological triggers. Most people who create a sales page miss either one or both of those components.

For example, they may center so much on building hype that they don’t really explain what solution they are offering - and for whom they are providing it. If I don’t have a particular problem that your product solves, why would I purchase it? I wouldn’t.

Now, if they neglect to sprinkle in psychological triggers, such as “scientifically tested,” “guaranteed,” and “shocking,” no one will feel compelled to keep on reading, as the benefits will have a low or mediocre perceived value.

In addition to these two problems, some sales pages lack cohesiveness and focus. The copy looks unprofessional and it doesn’t slowly grind forwards, breaking down the web site’s visitor’s resistance to the sale - and persuading him or her to buy more and more at each sales trigger point.

In addition, if there aren’t numerous calls to action - another form of psychological trigger - then a possible visitor may never feel compelled adequately to pull out his or her credit card on the spot and make the purchase.

When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.

About the Author:

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for small business. They supply a package that has been expressly designed with internet marketers in mind. They have a variety of hosting packages available to choose from www.my-web-host.com

By Stephen Beck

Ebook sharing is easy with ClickBank. When you list your ebook on ClickBank, affiliates will sell it to earn a commission. This is like having a small army of passionate salespeople! When you place your ebook on ClickBank, use a link that sends buyers to a squeeze page. Sending them straight to the sales page, instead of a squeeze page, deprives you of a valuable opportunity to collect their email addresses.

Squeeze pages are used to collect the name and email address of every visitor. While ClickBank used to have a policy against squeeze pages, they now permit them. Many affiliates, however, express concern that squeeze pages will hurt sales in the long run. In truth, serious buyers are most likely to provide this information; browsers rarely do. Even better, by obtaining contact information, you have a chance to turn some of those browsers into buyers!

Use the squeeze page during your ebook launch. Collect names and email addresses from every visitor. Since they are visiting your website, they are obviously interested in your topic! Use this contact information to follow up with them after they visit. Tell them more about how your ebook solves their problems. Don’t let this valuable marketing opportunity pass you by. Even better, when you write your next ebook, you have a ready-made audience that already knows your name.

So, you really need to collect the first name and the email of everyone that looks at your ebook. This will help build your list with “qualified” visitors. Next, you want the ability to follow-up with those people who didn’t buy.

I’ve tried directing visitors directly to my sales page. Once upon a time, a major partner refused to send clients to my squeeze page, claiming that it would hurt sales. Unfortunately, I didn’t know then what I know now, and I reluctantly agreed to take down my squeeze page.

We had about 2000 visitors to the sales page. Of those, 200 people became buyers - a good percentage. Unfortunately, by not using a squeeze page, I missed collecting the names and email addresses of the other 1800 visitors. Perhaps we could have increased sales to the non-buyers if we could have followed up with an email, one that answered fundamental objections on price while promoting the product.

Learn from my mistakes - get a squeeze page. Not only do you get a new prospect for your list, but you get the opportunity to follow up with visitors, explaining exactly how your e-book can solve all their problems.

About the Author:

Stephen Beck shows you how to write and publish an e-book and create a “cash on demand” business business. Marketing information products has never been easier when you watch Steve’s video.