If you have been in the Internet Marketing game for very long, you will have heard a lot about how important it is to TEST different elements of your landing and sales pages to get the most out of you traffic.

There are some good programs out there that will help you to do that, BUT did you know that GOOGLE has a FREE multi variate testing tool that does an excellent job of this for you?

Why purchase expensive software when the tool you need is already available for FREE???

What does this tool do you ask? Well, it allows you to set up a main page, and rotate different sections of that page to test to see which combination is more effective.

This is what Google tells us about it:

Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. We’ll guide you through the process of setting up an experiment to test your content by following these steps.

• Pick a test page and a conversion page.
• Tag both these pages with experiment tags we provide.
• Push the tagged versions of your pages live. (Your users won’t see any changes yet.)
• Once your pages are tagged, you or your marketing team can make the rest of the changes without technical help from within the tool.
• Add different variations of content you’d like to test into the Website Optimizer tool.
• Preview the variations on your test page within the tool. (You can have your team preview them too.)
• Launch the experiment.
• When your test page is opened in a browser, the experiment tags on your page will contact Website Optimizer and request for a set of variations to display on the test page.
• When a user visits your test page, they will see one combination of your content variations. (We make sure users will see the same combination even if they visit the test page more than once.)
• If the user proceeds to your conversion page, we’ll record a conversion.
• Soon after your experiment launches, we’ll begin to provide you with reports about performance of your test content.

Use the results to make educated decisions about your test page.

When we have collected enough data, the results will be available within your account.

You can test different headlines, layouts, elements of the page etc and you get extensive reports on which combinations result in the best performance.

Check it out now by going to Google and adding Website Optimizer to your account.

Why pay for something you can get for free?